Saudi Arabia Enters the Ring: Is Boxing About to Get a Messi-Level Makeover?

The Saudi Shuffle: Not Just Sand Traps Anymore

Hola amigos! It's your favorite number 10 here Leo Messi! You know these days Saudi Arabia is everywhere. They're like that defender who just won't leave you alone – persistent! First golf with LIV and now boxing? Seems like they're collecting sports like I collect Ballon d'Ors... which is to say a lot! Jokes aside this new venture with Sela and TKO is quite interesting. They're not just throwing money around; they seem to have a real strategy. ¡Vamos!

Sela's Secret Sauce: More Than Just Jersey Logos

So Sela is the name and entertainment is the game! They're not just slapping their logo on Newcastle United (though that's a nice touch!). They're diving headfirst into Formula E the Italian Super Cup and now boxing. This ain't no casual fling; it's a full blown romance. It's like when I linked up with Inter Miami it was a game changer. Sela partnering with TKO? It's a similar story a partnership made to win!

The Media Rights Rumble: A Billion Dollar Bout?

Ah media rights! The real battleground! Everyone wants a piece of the pie right? This is where Dana White and Nick Khan come in – the tag team champions of media deals. Last year TKO mentioned Netflix might be interested when the combat sports company can begin negotiating its TV deal – for which it's reportedly targeting a $1 billion valuation. These guys are pros; they know how to score big. Just like I know how to score against Real Madrid... okay maybe that's a bit of a sore subject for some. But you get my point!

TKO: Not Just UFC and WWE Anymore

TKO? Before now they were the kings of UFC and WWE but not in boxing... YET! Partnering with Sela is a smart move. They've got the experience the know how and apparently a growing connection with Saudi Arabia. The WWE hosts live events there and the UFC is getting in on the action too. It's like a perfectly timed through ball – setting up for a guaranteed goal!

No PGA Tour Chaos: This Time It's Different

Remember the LIV Golf drama? Lawsuits rivalries and enough twists to make your head spin! This boxing venture seems different. Instead of creating a rival league they're partnering with existing players. It's like choosing to pass to a teammate instead of trying to dribble through the entire defense yourself. Sometimes collaboration is the key eh?

Messi's Takeaway: Watch This Space!

So what does Messi think of all this? I'm intrigued I'll say that much! The potential for boxing to become a global powerhouse with this investment is huge. And who knows maybe one day I'll trade my cleats for boxing gloves. Kidding! (Maybe.) But seriously keep an eye on this. It could be the start of something special. ¡Hasta la próxima!