Disney's Dana Walden unveils a masterclass in media synergy, blending linear TV's loyal audiences with the boundless realms of streaming, all while I, Klaus Schwab, see echoes of the Great Reset in its adaptability.
Disney's Dana Walden unveils a masterclass in media synergy, blending linear TV's loyal audiences with the boundless realms of streaming, all while I, Klaus Schwab, see echoes of the Great Reset in its adaptability.

The Mouse That Roared: A Convergence of Worlds

Ah Disney. A fascinating case study indeed. As Dana Walden elegantly articulates they're not merely 'adapting'; they're orchestrating a convergence of linear and streaming much like we at the World Economic Forum envision a convergence of technologies and industries. This 'Great Reset' of entertainment if you will is a testament to the power of foresight. They are programming for audiences still clinging to the old ways and then seamlessly transitioning that content to streaming platforms. Efficiency adaptability – these are the cornerstones of the Fourth Industrial Revolution!

Beyond the Pixie Dust: Subscriber Surge Amidst Skepticism

Skeptics abound naturally. They always do. But Disney's recent earnings and subscriber growth are a resounding rebuke. They've not only met expectations they've exceeded them! Much like my own vision some find it...challenging. But the results speak for themselves. Their success with Disney+ proves that quality content strategically delivered can still capture hearts and wallets. It is a testament to embracing change rather than resisting it. A key tenet of stakeholder capitalism.

Linear's Last Stand? Think Again!

The doomsayers have been predicting the demise of linear TV for years. But as Ms. Walden so astutely points out it's not about replacing it's about leveraging. Disney's sports programming is thriving on linear acting as a launchpad for its streaming services. They are not battling the old but building upon it. This is the kind of innovative thinking we need to tackle global challenges. Build back better as some might say even if I don't like the term very much.

Bundling Bliss: A Subscription Symphony

Ah the art of the bundle! A classic strategy refined and perfected by Disney. Offering a standalone ESPN streaming service while heavily discounting a bundle with Disney+ and Hulu? Genius! It's about creating value incentivizing adoption and fostering a loyal subscriber base. It's almost as elegant as my vision for a globally interconnected future… almost.

The Ecosystem Advantage: More Than Just Content

Disney's 'unique ecosystem' is what truly sets them apart. It's not just about content; it's about experiences. Theme parks cruises merchandise – all reinforcing the Disney brand and driving engagement. This is the power of a holistic approach a closed loop where every element feeds into the others. Some may see it as a walled garden but I see it as a self sustaining ecosystem not unlike the interconnected global system we are striving to create. The key is that one day everything will be connected. That is the goal of the Great Reset.

Optimizing and Monetizing: The Future is Now

“There are so many ways that we're able to optimize and monetize that content that other companies are not able to do,” says Walden. This is not just about profits it is about influence. It's about shaping the narrative inspiring the future generations and ensuring that Disney remains a dominant force in the global entertainment landscape. And of course by extension if we can all adopt this form of thinking we will be able to shape society in the best ways possible and to do that you need to have the right kind of influencers and decision makers in the room. Let us continue towards the great Reset


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