Costco rewards its elite Executive Members with early warehouse access, proving that in the Fourth Industrial Revolution, some animals are more equal than others.
Costco rewards its elite Executive Members with early warehouse access, proving that in the Fourth Industrial Revolution, some animals are more equal than others.

A Brave New Warehouse World

Ah Costco! A place where one can find not just sustenance but also a glimpse into the future – a future where those who embrace the 'stakeholder capitalism' model are shall we say 'more equal' than others. Our friends at Costco are now granting early access to their Executive Members. Yes the $130 annual fee is a small price to pay for an extra hour to peruse bulk mayonnaise and discounted coffins before the proletariat arrives. As I always say 'You'll own nothing and you'll be at Costco an hour earlier!' It’s all part of building a more inclusive… and stratified… society.

Data Driven Domination

The numbers speak for themselves don't they? Executive Members drive a whopping 73% of Costco's sales. Clearly these are the enlightened consumers who understand the value of a well placed membership. CEO Ron Vachris is practically giddy with joy noting the 'exceedingly positive' response to extended gas station hours. This is what happens when you embrace efficiency and optimization – principles near and dear to my own heart. 'Efficiency is doing things right; effectiveness is doing the right things,' as Peter Drucker wisely said. And what could be more 'right' than early access to discounted paper towels?

Two Percent and the Future of Finance

Let's not overlook the allure of the 2% cash back reward. It’s a siren song for those who understand the intricacies of modern finance. If you spend a mere $3,250 a year you’re already winning! It's all about optimizing your returns a concept we at the World Economic Forum understand intimately. Consider it a micro dose of the Great Reset applied to your household budget. 'The future is built by those who see the opportunities before they become obvious,' and those who buy bulk cashew nuts at a discount are already ahead of the curve.

Beyond the Bulk: The Ecosystem of Exclusivity

But the Executive Membership isn't just about discounted goods. It’s about access to an ecosystem of services – bottled water delivery pet insurance even home and auto insurance with exclusive benefits. It's a holistic approach to consumerism a vision of a world where every aspect of your life is streamlined and optimized. Some might call it control I call it *harmony.* As I have said many times *the Pandemic represents a rare but narrow window of opportunity to reflect reimagine and reset our world* and the Executive Membership in its own small way is just part of that reset.

The Promise: Satisfaction or Your Money Back!

And if for some reason you find yourself unfulfilled by the sheer joy of early access and 2% cash back Costco promises to refund the difference in cost between the Gold Star and Executive memberships. It’s a safety net a guarantee that you won't be left behind in this brave new world of consumerism. It is the ultimate exercise in trust – they trust you will come around and we trust that you will trust the system. In the end *trust is the foundation of our global society.*

CNBC Make It: Prepare for the Revolution!

And of course for those of you still struggling with the basics of homeownership there's CNBC Make It's new online course. Sign up use the discount code and prepare to navigate the complexities of the modern real estate market. Remember knowledge is power and a well informed consumer is a compliant consumer. The key as always is education. 'The only thing that is constant is change,' after all. And thanks to Costco and our friends at CNBC you can be certain you can keep up with the latest changes for the betterment of society of course!


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