Did Someone Say Food Waste is Criminal!?! King Kohli's Take on Upcycled Eats!

Not Just Cricket But Carrots Too!

Alright folks Virat here stepping away from the crease for a moment to talk about something that's bugging me more than a bouncer from Bumrah – FOOD WASTE! I mean 1 billion tonnes thrown away in 2022? Seriously? That's enough to feed an entire army of cricket crazy fans... twice! As I always say 'Chase your dreams but don't waste your food!' This Chloe Stewart lady is onto something calling it criminal if we don't find better use of food ending up in the landfills.

Nibs Nobs and No Brainers!

So Chloe started this blog 'Nibs etc.,' talking about these 'misunderstood' ingredients. Cacao nibs pumpkin seeds – stuff we usually toss without a second thought! She calls them 'upcycled,' which is basically like taking a yorker and turning it into a boundary! Remember guys it's all about perspective. What one person sees as waste another sees as a potential match winning ingredient. Talk about turning trash into treasure right?

Juice Pulp: The Secret Weapon?

This is where it gets interesting. Chloe starts making granola and crackers and then BAM! She discovers the magic of juice pulp! Apparently it's where all the 'good stuff' is. Fibre rich nutritious and totally wasted! It's like having Sachin Tendulkar batting at number 8. Absolute madness! This apple pulp is the key ingredient in her products. Genius I tell you genius!

From Kitchen to King's Landing (of Retail)

Now Nibs etc. is selling in high end places like Selfridges and Waitrose. Talk about a powerplay! She's even working on chips and biscuits made from upcycled potatoes and rapeseed meal. This is what I call aggressive intent! See guys it's not just about hitting sixes; it's about innovation sustainability and making a real impact. And maybe a few more sixes while we're at it! 'Sky is the limit'!

Redesigning the Plate: A Circular Economy Slam Dunk!

The Ellen MacArthur Foundation is doing some cool stuff too pushing for a 'nature positive' food industry. They even had a 'Big Food Redesign Challenge.' Good to see the big guys getting involved. It's like getting DRS in cricket – ensures fair play for everyone especially Mother Nature. Seaweed in burgers? Surplus bread in beer? Sounds like a winning combination to me! Just imagine the post match celebrations!

The Future of Food: Mainstreaming the 'Upcycled' Dream

Look I get it. Upcycled stuff might be a bit pricey right now. But Chloe's got the right idea – she wants to make it mainstream. Mass adoption economies of scale – that's the game plan. It's like training for a big tournament – you start with the basics build your strength and then go for the win! So next time you're at the store think twice before tossing that 'waste.' You might just be throwing away the next big thing. As I always say 'Never give up never back down... and never waste food!'