Asian Americans Are Obsessed With Sports?! Even More Than My Cover Drives!

Stats That Made Me Raise My Eyebrows (And That's Saying Something!)

Alright people Virat Kohli here and I'm not just talking about cricket today. I've seen a report that's got me thinking – and trust me that's a rare occurrence after a long day of smashing bowlers all over the park. Turns out our Asian American Native Hawaiian and Pacific Islander (AANHPI) friends are BIG fans of live sports. Bigger than my obsession with fitness challenges? Almost! Nielsen says they spend 15% more time watching live sports than the general public. That's like an extra session of net practice per week! 'Chase excellence and success will follow they say? Chase the viewership numbers and the advertisers will follow I say!'

Streaming? They're Basically Living in the Future!

These AANHPI viewers aren't stuck in the past watching reruns on cable. Oh no they're diving headfirst into streaming. Apparently 53% of their TV time since January is on streaming platforms up 45% from last year. And a whopping 20% of that is on YouTube! Move over traditional TV there's a new King (or should I say Kohli) in town! Honestly I need to up my streaming game. Maybe start a cooking show? 'Virat's Butter Chicken Bonanza'? I'm just spitballing here.

Netflix and Chill? More Like Netflix and Thrill (of Victory!)

So these savvy viewers are spending a lot of time on Netflix and Amazon especially with shows featuring Asian talent. It's all about representation folks! But what's even more interesting is that they're 33% more likely to subscribe to sports specific streaming platforms. That's right they're not just watching the games they're INVESTING in the games. I respect that level of dedication. It's like when I tell the team 'Put your heart and soul into every ball!' These viewers are putting their money where their remote is.

Ohtani's Magic? The World Series Explodes!

The report mentions a 146% spike in Asian American viewership during the 2024 World Series. Seems like Shohei Ohtani is not just a baseball superstar but also a viewership magnet! It's like the guy has a secret ingredient. Maybe he can share some tips with me on how to boost my Instagram engagement? Just kidding... Mostly.

Women's Basketball? It's a Slam Dunk!

And hold on it gets better. The AANHPI audience is also tuning into women's basketball in a big way. Viewership of the 2024 NCAA Women's Basketball Championship was up nearly 70%! The WNBA draft rose 240%! It's fantastic to see such growth and enthusiasm. Talk about girl power! Maybe Anushka should take up basketball...nah just kidding she has her own amazing career as an actress.

Podcasts? They're Listening!

And finally sports podcasts are booming with this audience. Listenership is up 28% between 2022 and 2024. Clearly they're not just watching they're listening and engaging with the sports world on every level. All I can say is: keep crushing it people!