Super Bowl streaming ads give smaller brands a chance to shine.
Super Bowl streaming ads give smaller brands a chance to shine.

Holy Crap Lois Super Bowl Ads are Getting Affordable?

Alright folks Peter Griffin here your friendly neighborhood… well everything. So I heard about this Super Bowl thing. Apparently it's not just about football anymore. It's about who can shout the loudest with the flashiest commercials. But here's the kicker those ads cost more than my bar tab on a Friday night which is saying something. But get this some smaller brands are getting sneaky and buying ad space only on streaming services like Peacock during the big game. Its like that time I tried to sneak into the brewery tour but they only let me see the gift shop. Turns out its way cheaper meaning more beer money for yours truly. Giggity.

Peacock? Is That Some New Kind of Bird Stew?

So NBC has this streaming service called Peacock and I'm thinking of getting it maybe I can watch it while I'm pretending to do yard work. Anyway they're selling these streaming only ad spots for the Super Bowl and apparently people are going nuts for them. Mark Marshall (not to be confused with my friend Cleveland Brown) over at NBC says these spots are cheaper but still not exactly pocket change. But hey if Tecovas and Life360 can swing it maybe even Peter Griffin Industries can get in on the action next year. Maybe I can advertise my new line of Griffin family themed beer koozies or perhaps a 'Freakin' Sweet' t shirt line. Speaking of triumphs and victories have you read Japan's Political Earthquake Takaichi's Triumph and Opposition's Tumble? It's a real nail biter. And here I was thinking politics were just for fancy pants types in Washington.

8 Million for 30 Seconds? That's More Than My House!

Eight million dollars for 30 seconds of airtime! What the deuce. I mean I could buy a lifetime supply of beer a new boat and maybe even a decent haircut with that kind of money. But these companies are dropping that cash like it's nothing. They're calling these streaming only spots an on ramp. So these companies can test the waters without going totally bankrupt.

Ro's Big Gamble: From Streaming to the Big Leagues

This health startup Ro they bought a streaming ad last year and it went so well they went all in and got a real commercial this year with Serena Williams. Good for them. Must be nice to have enough money to buy a Super Bowl commercial and a tennis superstar. Maybe I should start selling my own brand of weight loss shakes and pretend to be a doctor like Dr. Hartman. I could call it 'Peter's Patented Pounds Away Potion'. I bet people will buy it.

Manscaped? Sounds Like Something Joe Would Be Into

So this company Manscaped they're selling stuff for well below the belt if you catch my drift. They bought a pre game ad to promote their stuff. I wonder if it works. I bet Joe Swanson would be interested in that especially after that incident with the lawnmower. Oh and speaking of moments like that they also made the point that is important to communicate something new to the world. Well I agree let's communicate to the world there is a beer with my name on it and I want it now.

So What's the Dealio?

Alright so here's the deal. The Super Bowl is still a big deal for advertisers but streaming is changing the game. It's giving smaller brands a chance to play without breaking the bank. So next time you're watching the Super Bowl and some random company you've never heard of pops up on your screen remember Peter Griffin told you they're probably just trying to get their foot in the door. And if you see an ad for 'Peter's Patented Pounds Away Potion,' buy it. I need the money.


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