
Tidy Your Court Tidy Your Soul
Right so I see that the world's largest pickleball franchise The Picklr—yes the name itself is a bit of a Jungian slip isn't it?—is marching its way into Japan. Twenty new locations they say. Twenty new opportunities for chaos competition and dare I say confronting the dragon of your own incompetence on a brightly colored court. Now Japan as we all know is a land of order. A land where you clean your room before you criticize the world. So the question is: Will they clean up the inherently untidy sport of pickleball or will pickleball… untidy them?
The Exponential Growth Monster
This so called 'exponential growth' is something we need to address. A 223% jump in participation? That's practically a biblical plague of paddles! But let's not be hasty. Growth like a properly disciplined child needs boundaries. Otherwise it becomes a tyrannical force demanding more and more until you're left wondering where your principles went. Remember chaos precedes order but order must follow chaos. Even in pickleball. Especially in pickleball.
500 Franchises of Suffering and Triumph
Five hundred franchises sold across the U.S. Canada and now Japan. That's five hundred opportunities for people to face their limitations and perhaps just perhaps transcend them. But also five hundred opportunities for people to blame their partners for their shortcomings. Choose your partners wisely folks. A bad partner can be a doorway to hell even on a pickleball court.
The Membership Model: A Modern Day Tribe?
A membership model eh? Five hundred to seven hundred members per club. Are we creating modern day tribes here? Small communities where people can find meaning purpose and a shared enemy in the form of the opposing team? It's a tempting thought. But remember even in tribes you must clean your room. Metaphorically of course. Unless the pickleball club is really messy.
The Asia Gambit: A Launching Pad or a Trap?
Japan as a 'launching pad' for Asia. Ambitious. Bold. Potentially disastrous. Barragan believes Japan is 'primed' for pickleball because they value health and community and love racket sports. Maybe. Or maybe they'll see it as another example of Western cultural imperialism. The world is a dangerous place remember? You have to be a monster to survive but you can't let that define you.
The Dip That Never Comes and the Dragons Within
Two hundred and twenty leads monthly and no dip in sight. It's a testament to the human desire for something new something exciting something that distracts us from the inevitable march toward death and taxes. But also a warning. Be wary of trends. Be wary of the crowd. And above all confront the dragons within yourself before you blame the pickleball for your existential angst. Now go clean your room!
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