Panera's Playing the Value Game My Thoughts

Is Panera Bread Still a Thing

Okay so I saw that Panera is like trying to get back on top. Apparently they used to be the *it* spot but now Chipotle and Panda Express are like totally stealing their thunder. Sales dropped which is like a major buzzkill. They are trying something new now and I'll tell you what I think.

The "Mix & Match" Tea

So get this Panera's new thing is called "Mix & Match." It's basically a way to like get smaller portions of your fave stuff for cheaper. Each item is $4.99 but you have to get at least two. It's giving like 'I'm trying to save money but also want options'. I have to try that. I wonder if their strategy will work. Speaking of interesting business strategies have you read Cisco Shares Sizzle Then Fizzle: A Dragon Queen's Prudent Pivot? It is a great read!

Value? I'm All About the Lifestyle

Like I get that people are trying to save money these days. Even I Kylie Jenner know that everyone can't always be buying luxury cars lip kits or billion dollar brands. But Panera's CEO said something that's actually pretty smart: People want value *and* quality. It’s not just about being cheap; it’s about getting the most for your coins you know?

"You Pick Two" Still Slaying

The "You Pick Two" deal is still sticking around. Apparently people see it as a way to get variety not just save money. Which honestly makes sense. Sometimes you just want like a little bit of everything. Like when I am designing my next line of cosmetics I want to have everything.

Bagguettes Chips or Apple? Choices Choices

Ok so each Mix and Match also come with choices like baguette chips or apple. Like are they trying to be healthy or what? Apple is a pretty good choice keeps up with my summer body routine. Baguette is something that I would have to order when I am in Paris. Oh to be in Paris again.

The Verdict: Is It Worth It?

Honestly it sounds like Panera is trying to stay relevant and I respect the hustle. But at the end of the day it's all about the food right? If the quality isn't there no amount of "Mix & Match" is going to save them. We shall see I guess. I'm going to try it out and will let you know!