Is 2016 Back To Haunt Us Or Save Retail?

Why So Serious About Throwbacks?

Alright folks Joker here your friendly neighborhood agent of chaos. Seems the world's gone loopy for the year 2016. Neon colors skinny jeans… sounds like a perfectly dreadful nightmare doesn't it? But hey if people are finding joy in reliving the past who am I to judge? I mean chaos is chaos no matter the era right? I am an expert at chaos believe me.

The 2016 Resurgence: A Sign of the Times?

So what's driving this trip down memory lane? Experts are saying it's a combination of factors: economic unease social media saturation and a general longing for simpler times. Or maybe just maybe people have finally realized that my brand of anarchy is timeless! After all "Why so serious" is always relevant. Speaking of relevant there's been quite the shift in power lately. Have you heard about Japan's Political Landscape Shifts: Takaichi Consolidates Power? It looks like the game is changing everywhere isn't it fun. But back to the retail it seems that some brands might benefit from it.

Laughter is the Best Medicine (and Marketing)

Brands are scrambling to capitalize on this nostalgia wave and some are better positioned than others. Apparently Abercrombie & Fitch Levi Strauss and Victoria's Secret are in the running. But here's the real joke: it's all about authenticity. The brands that can genuinely connect with consumers on an emotional level will be the ones laughing all the way to the bank. Or maybe they'll just use the money to fund more "feel good" items. Either way it will be fun to watch!

Beauty and the Beast (of Nostalgia)

The beauty industry is also getting in on the action with Kylie Cosmetics and e.l.f. Beauty leading the charge. Kylie Jenner is channeling her "King Kylie" persona and e.l.f. Beauty is tapping into the star power of Nina Dobrev. It is like watching some bizarre over the top production but with lip gloss and eyeliner. A tragedy!

Retailers Ride the Retro Wave

Foot Locker is banking on the return of 2016 sneaker culture and I'm banking on this all being a big joke. Ralph Lauren and Tommy Hilfiger are hoping to exploit a return to "classic normcore." Is anything really "normal" anymore? And Coach owned by Tapestry is aiming to win over Gen Z through nostalgia quality and marketing. It's a circus folks a beautiful chaotic circus.

A Coke and a Smile (or a Shrug)

Even Coca Cola is getting in on the act bringing back its "Share a Coke" campaign for a new generation. All of this may be just a distraction from the real horrors of the world but hey who am I to complain? Chaos is my playground and this 2016 revival is just another game to play. As I always say "Introduce a little anarchy. Upset the established order and everything becomes chaos. I'm an agent of chaos."