A Seat at the Table A New Tech Trend
I couldn't help but wonder... were restaurant reservations the new black? Suddenly everyone wants a piece of the pie or should I say a table at the hottest spot in town. The reservation wars are back darling and they're fiercer than ever. It seems like just yesterday we were all fighting for a decent brunch reservation and now DoorDash is buying SevenRooms for $1.2 billion. A billion. For reservations. Carrie Mathison would be baffled.
Delivery Apps Take on Dining
DoorDash once known for delivering late night tacos is now vying for a spot at the fine dining table. UberEats has teamed up with OpenTable and American Express already cozy with Resy snagged Tock for a cool $400 million. It's like watching a high stakes poker game where the chips are reservations and the players are tech titans. Speaking of titans this reminds me of Nvidia's AI Dominance Faces Rising AMD Threat only instead of chips it's about getting a reservation at the trendiest restaurants. Is anything sacred anymore.
Credit Card Perks The New Dating Currency
Remember when a good job and a nice apartment were enough? Now it's all about that Platinum American Express card and the promise of snagging a table at Per Se. American Express cardholders are dropping close to $90 billion on dining annually and they expect something in return: preferential treatment. It’s like a modern day Cinderella story but instead of a glass slipper it's a Resy reservation. And just like that your credit score became your social status.
Data is the New Black
In the age of oversharing it's no surprise that even our dining habits are being analyzed. DoorDash wants to know if you're a first time diner or a seventh time delivery customer. Are you ordering takeout because you are staying in or coming to the restaurant? Apparently knowing your preference is the key to a better dining experience but is it also a little creepy. I suppose in this digital age data truly is the new black. It goes with everything or so they say.
The Cool Factor vs. the Numbers Game
While OpenTable boasts a vast empire of 60,000 restaurants Resy maintains its 'cool factor' and stronghold in major cities like New York. It’s a classic battle of quantity versus quality scale versus cachet. Is it better to be everywhere or to be *the* place to be? As someone who's always valued style over substance I can't help but side with Resy on this one. Though sometimes a girl just needs a reliable reservation you know?
What's Next for the Reservation Revolution
DoorDash is still in the early stages of its reservation integration but they see "a lot of room to continue to grow." Will they succeed in capturing the entire dining experience from delivery to dine in? Will credit card companies continue to dictate where we eat? Only time will tell. But one thing is certain: the reservation wars are far from over. And I for one will be watching with a cosmo in hand.
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