American Airlines Rethinks Seatback Screens

From the Kitchen to the Skies: A Flight of Fancy

Right listen up. American Airlines eh? Fancy pants are thinking of bringing back seatback screens. About bloody time. Remember when they ripped them out years ago? Said everyone would just use their own devices. Honestly it was like serving a Wellington that's raw in the middle – a complete disaster. Customers weren't happy I can tell you that.

Pressure Cooker: Rivals Turning Up the Heat

Delta and United those clever devils they've been upping their game. Investing in in flight entertainment Wi Fi...the works. Meanwhile American's been serving yesterday's reheated leftovers. And let's be frank no one wants that do they? It's like presenting a dry overcooked turkey at Christmas dinner. Utterly unacceptable. Now they're under pressure and suddenly seatback screens are back on the menu. Speaking of strategic moves do you know what else is important? Strategic Oil Reserves to the Rescue Fuel Prices Dip Amidst Global Turmoil. Just as airlines need strategic entertainment nations need strategic resources!

The Tech is Raw

They're talking to SpaceX and Amazon about Wi Fi and content. Bloody hell they're late to the party. But better late than never I suppose. Imagine watching a movie on a crystal clear screen while hurtling through the sky. That's the sort of experience people are willing to pay for. As long as it doesn't involve airplane food which is almost always a culinary crime scene.

A Costly Endeavor: Time to Open the Wallet

American has got a serious fleet of narrow body planes. Retrofitting all those birds is going to cost a pretty penny. It's like redoing an entire restaurant kitchen – expensive and disruptive. But sometimes you've got to spend money to make money otherwise you end up with a complete Gordon Goner situation. It's an investment in the customer experience plain and simple.

Heather's Warming Up: A Glimmer of Hope

American's chief customer officer Heather Garboden she's finally seeing the light. Admitting that technology has moved on. It shouldn't have taken her this long. We needed innovation yesterday not tomorrow. Now get it sorted and do it to the highest standard.

Final Verdict: It's Got to Be Perfect

Look if American is going to do this they need to do it properly. No half measures. The screens need to be top notch the Wi Fi needs to be lightning fast and the content needs to be engaging. Give the people what they want! Don't serve me a plate of mediocrity. Because if they screw this up I'll be the first one to tell them: it's bloody awful.