A Queen's Decree for Greener Skies
As Daenerys Stormborn of House Targaryen First of Her Name Queen of the Andals and the Rhoynar and the First Men Khaleesi of the Great Grass Sea Breaker of Chains and Mother of Dragons I've faced challenges that would make mere mortals weep. But even I recognize a clever ploy when I see one. British Airways it seems is offering its pilots a bit of gold to coax their metal dragons into breathing less fire… or rather emitting less carbon dioxide. They call it an "incentive." I call it smart if a bit belated. One percent of their base pay if they collectively manage to cut emissions by 60,000 tons more than their 2025 levels? Not quite a kingdom but enough to keep a pilot's belly full I suppose.
When Dragons Drink Too Much
The root of this… generosity… stems from the ongoing squabble between the US and Iran which is making the price of jet fuel soar higher than Drogon on a warm summer day. With Iran causing mischief at the Strait of Hormuz every barrel of oil costs more than a small council meeting's worth of wine. Airlines are feeling the pinch and so they're scrambling for solutions. Some are raising ticket prices others are axing unprofitable routes. British Airways in its wisdom has chosen to dangle a carrot before its pilots. And what of The Fed's Latest Moves? Well The Fed's Latest Moves What It All Means might just influence the gold dragons needed for these incentives especially if fuel prices keep spiraling.
A Bargain with the Skies
British Airways claims this is all about "making improvements to colleagues' experience at work." I suspect it's more about not going bankrupt. The British Airline Pilots' Association (BALPA) will be voting on this proposal. Let's hope they have more sense than some of my advisors did back in Meereen. "Any proposed changes," BALPA says "will be put to members to vote upon." Democracy in action or perhaps just a canny way to spread the responsibility. Whatever the case it's a sign of the times. When the price of fuel dictates the policies of empires you know something is amiss.
The Cost of Freedom (and Flights)
Cathay Pacific is charging more United Airlines is cutting flights and everyone is bracing for impact. United's CEO even predicts oil prices could hit $175 a barrel. That's more expensive than hiring a Unsullied army. They expect their annual fuel bill to rise to $11 billion. Clearly Daenerys Stormborn's Dragonstone isn't the only place feeling the heat.
Winter is Coming… for Airline Profits
Other airlines like Qantas and Scandinavian Airlines are also raising ticket fares while Air New Zealand is lowering its financial outlook. It seems the entire industry is battening down the hatches preparing for a long and costly winter. The age of cheap flights may be as dead as the dragons I hatched from those petrified eggs. But perhaps like my dragons something new will emerge from the ashes. A cleaner more sustainable way to fly? One can only hope.
Where is My Dragonstone Gold?
So British Airways is paying pilots to save fuel. A practical if somewhat desperate measure. It’s not quite conquering Westeros but it's a start. Perhaps one day we'll have dragons that run on clean energy and airlines that don't rely on geopolitical stability for their bottom line. Until then I'll stick to my dragons. At least they don’t need to negotiate with BALPA to fly.
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